Ben Franklin Technology Partners will offer a free session, "Positioning Your Business for Success in a Competitive Market," on Wednesday, Sept. 11, at 9:30 a.m. Presenter Annie Hughes will discuss how to identify one's positioning strategy and competitive advantage by analyzing one's target customer base and competitive market.
As director of the Center for Innovation and Entrepreneurship, Hughes supports commercialization of Penn State Harrisburg innovation and entrepreneurship in the capital region via startup education, resources and programming. Prior to joining Penn State Harrisburg, Hughes was manager of disruptive innovation at the Hershey Company and director of sales and marketing at Eco Lips Inc., a small business in her home state of Iowa.
Registration is required. Content will made available via webinar, though participants will still have the opportunity to participate at a LaunchLINK location and benefit from networking and information available at their host site. Attendees will also have the choice to participate from their home or office.
Videoconference locations will include Ben Franklin Harrisburg, 1010 N. Seventh St., Harrisburg; The Candy Factory, 342 N. Queen St., Lancaster; J.D. Brown Center, 410 Kings Mill Road, York; and Penn State Harrisburg, 777 W. Harrisburg Pike, Middletown; as well as other locations.
To register, readers may visit http://www.emarketinglearningcenter.org/training/category/webinars.
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