Matthew Cotter of Hershey was one of 20 students from Bloomsburg University who participated in a Husky Career Road Trip to the Yuengling Brewery in Pottsville on Feb. 20.
Students were given a tour of the facility while learning the 190-year history of the company. They also met members of the family that owns the business.
Students also took part in a presentation on marketing plans and strategies for product launches led by Tyler Simpson, director of marketing at D.G. Yuengling & Son Inc. The trip was arranged to help students gain career insights, industry exposure, and professional connections.
Cotter is a business/marketing major and a member of the Class of 2020.
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