Giant Food Stores has announced it is piloting a new way for its customers to increase their savings through personalized offers on products they already buy with the new Choice Rewards program. An enhancement to its current Gas Extra Rewards program, Choice Rewards brings customized savings and rewards to customers via the Giant or Martin's app.
By leveraging smartphone technology, Giant aims to provide relevant rewards to their participating customers. Choice Rewards is now available in a select pilot market, and it will roll out by the end of the year.
Just like they do in Giant's current program, customers participating in the pilot earn points on qualifying purchases at the rate of one point for every $1 spent. New through Choice Rewards, they will also be able to earn points through targeted "bonus earn" offers.
When it comes time to redeem points, customers can either redeem their points for discounts on gas - with 100 points equaling a $0.10 discount per gallon up to 25 gallons - or choose among new offers such as converting points to dollars to save directly on groceries. In addition to viewing their personalized offers and rewards earnings on the app, customers can load digital coupons, activate Deli Order Ahead, or place a grocery order with Giant Direct.
In the app, customers can track their earning progress while managing their points and rewards. Points earned expire on the last day of the month following the month in which they were earned.
For more information about Giant or Martin's, readers may visit the https://giantfoodstores.com or https://martinsfoods.com.
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