Capital BlueCross and WellSpan Health recently announced a collaboration that gives pregnant women access to a convenient remote-monitoring application for prenatal care, which are designed to improve outcomes for mothers and babies. The organizations are offering expectant mothers who are WellSpan patients and Capital BlueCross members access to Babyscripts, a mobile app that allows them to have access to crucial prenatal health information throughout pregnancy through weekly tasks, resources, and tracking.
The program allows expectant mothers to share health data, such as weight and blood pressure, with doctors and advanced practice providers in real time through internet-connected devices provided to the patient.
Using this service, WellSpan providers can quickly and remotely identify warning signs, such as critical changes in blood pressure, that indicate the mother and the baby may require immediate medical assistance. The mobile app also provides health tips and other services to assist expectant mothers.
The collaboration between WellSpan and Capital BlueCross brings together the payer and the provider by making data that is typically available to a provider also available to the payer to enable better clinical collaboration of the patient's care needs.
A new report from the BlueCross BlueShield Association found a greater number of women are entering pregnancy with pre-existing conditions, such as high blood pressure, diabetes, and obesity. The report noted the number of women experiencing both pregnancy and childbirth complications increased by 31.5% from 2014 to 2018.
The collaboration between WellSpan and Capital BlueCross targets one of the key issues of this trend - barriers to care. By providing a remote app to patients, the organizations hope to improve access to prenatal care.
This work between Capital BlueCross and WellSpan Health is one of many initiatives the organizations have been developing as part of the strategic partnership they announced a year ago. The mutual goal is to improve health and reduce costs for central Pennsylvania employers and health care consumers.
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